Our Aim

The corporate objective is to become the first choice provider of basic and premium wines in North Western Europe, seeking on the one hand to strengthen our market position in this area and on the other hand to further expand our activities to the production side of the wine trade.
Baarsma Wine Group places great store on being a reliable partner at every stage in the process of selling wine - grape picking, production, bottling and distribution. Our ambition, as leading wine importer in North-West Europe, is to be at the forefront of the customers' minds when they buy wine.

As provider of choice, the company carries a wide variety of own brand wines, private labels, generic wines and brands supplied by principals. Company strategy focuses on strengthening the production side of the wine trade even further. Bold entrepreneurial skills and businesslike operations are the two sides of the Baarsma coin. Active knowledge of every facet of the wine supply chain contributes to optimum service for our customers, society, employees and shareholders.