Our History

The Baarsma Group consists of a number of subsidiaries and holdings in the field of wine production and wine trading.

Launched in the Dutch market in 1977, it is now one of the leading wine traders in Western-Europe. The objective of the Group is through autonomous growth and acquisitions to further extend its strong position in the European market and to expand further into the rest of the world. Basis of the success is the strong customer-focus which has led year after year to a strong growth in sales and which is the key to the expansion of the company.

Key drivers for the execution of the strategy:

• Optimise distribution network in wines by covering gaps in Benelux, Germany and France
• Develop new exclusive own brands
• Offer high quality principals full access to the Baarsma distribution network
• Offer key clients access to top quality private label products